Who are Social42?

We’re made up of passionate social media experts who live and breathe travel. With years of experience working with leading travel brands, we’re dedicated to helping you grow your online presence and achieve your business goals. We take a hands-on approach and pride ourselves on being friendly, professional and fun to work with.

Rachel Poultney

A commercially minded leader with 20 years in marketing, PR and sales across travel and tourism, Rachel brings expertise in social strategies for cruise lines and tour operators. She excels in connecting social initiatives with real business returns and effective crisis management.

David Sanders

A strategic communicator with 20+ years' experience in marketing and PR for cruise and travel brands. David specialises in creating social-led campaigns, crisis communications, and content strategies that boost visibility and drive engagement.

Sarah Ardell

A social media strategist and content lead with over 10 years experience across travel, hospitality and lifestyle brands. Sarah brings a wealth of experience in strategy, content creation and influencer marketing that builds engaged communities and drives real growth.