We’re delighted to confirm that Sarah Ardell has joined Social42, bringing over a decade of experience in social media, content and brand marketing to the team.

Sarah joins as a social media strategist and content lead, having spent more than 11 years helping brands tell their stories, create impactful campaigns and build thriving digital communities.

Her previous work spans a number of exciting travel, lifestyle and hospitality brands. In 2024, she developed the Global Social Media Guidelines for Hotel Indigo (IHG Hotels & Resorts) and worked with the PACHA Group to launch Lío London, growing a highly engaged audience from the ground up. She’s also led strategic social campaigns for lifestyle hotel Birch to drive bookings, helped Goose Island Beer define a distinctive voice in a crowded market and partnered with COAT Paints to deliver stand-out influencer campaigns that delivered real results.

Sarah said: “I’m thrilled to have joined the team at Social42, a new kind of social agency built specifically for the unique needs of the cruise and travel sectors. It’s an exciting space with huge potential for storytelling, strategic innovation and creative community-building, and I’m looking forward to what’s ahead. Watch this space.”

Rachel Poultney, founder of Social42, said: “Sarah is an incredible addition to the Social42 team. Her mix of strategic thinking, content expertise and deep understanding of brand-building in travel and lifestyle makes her the perfect fit and I can’t wait to see where we go next with her on board.”
Social42 is the first specialist social agency built for the cruise and travel sectors. Founded in 2025, the agency works with ambitious brands to deliver social that actually delivers - through strategy, content and community