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Welcome to Social42, the social media experts for the cruise and travel industry. In today’s digital age, social media is the cornerstone of any travel company’s success. Did you know that over 70% of travellers are inspired by social media posts when deciding on their next trip? With the power to reach millions, social media isn’t just about connecting – it’s about lead generation, top-of-funnel exposure and driving real bookings.

At Social42, we believe in turning your social presence into tangible business results. As a sister company to PR42, we bring the same no-nonsense, results-driven approach. Whether you’re a cruise line, tour operator or travel agency, we understand the importance of authentic storytelling and engaging content that converts.

Our goal? To generate commercial gains for your business. We combine a passion for travel with expertise in social strategy, helping you create a powerful online presence that turns followers into customers.

Social made simple

Services

We offer a full range of social media services designed to help your brand thrive online. Our team is skilled in both organic and paid social media activity, offering support from content creation to ad optimisation. Here’s how we can help:

Social Strategy

Social Strategy

We start by understanding your business goals and target audience. Our tailored social strategies are designed to amplify your brand’s voice and ensure consistent growth. From campaign planning to analytics, we take care of the big picture and the finer details.

Community Management

Engagement is key to building a loyal audience. We manage your social channels daily, responding to comments, engaging with your followers and building a community that’s excited about your brand. Our approach helps turn casual followers into dedicated advocates.

Paid Social Advertising

Our paid social strategies are designed to deliver maximum return on investment. We create compelling ad campaigns, handle media buying and optimise your ad placements to ensure your budget works harder. From Facebook to Instagram, we’ll help you reach the right audience at the right time.

Content Creation

We know that content is at the heart of every successful social media campaign. Our team creates visually stunning and engaging content that aligns with your brand identity and resonates with your audience. From eye-catching graphics to video production, we make sure your content stands out.

Our news

Blog

Sarah Ardell joins the Social42 team
Sarah Ardell joins the Social42 team

May 12, 2025

We’re delighted to confirm that Sarah Ardell has joined Social42, bringing over a decade of experience in social media, content and brand marketing to the team.

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Social42 sets sail with Celestyal as first client
Social42 sets sail with Celestyal as first client

May 07, 2025

We’re excited to confirm that Social42 will partner with Celestyal as its first client.

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Social42 is live - and ready to make waves
Social42 is live - and ready to make waves

May 01, 2025

We’re thrilled to announce the launch of Social42, a dedicated social media agency created to serve the unique requirements of the cruise and travel sectors.

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Get In Touch

We’re here to help, whether you just want to make an initial enquiry or would like to take the next step and hire us.